NYX Soft Matte Lip Cream

I'm intensely addicted to matte, bright, lasting and intense lip colors (especially pink, coral and orange) this summer so expect a lot of reviews. My friend Lui Castaneda introduced me to the world of NYX and this was my first purchase so I would to review this unique kind of lippie!!

NYX Soft Matte Lip Cream in Istanbul

SRP: PHP 200-300

Availability: ABS-CBN, Cabana (Nail Spa), online shops!

(+) I really like the idea of a lip cream. I think that definition goes like this - not like a lipstick that's too intense in terms of coverage - which is perfect for those who wanna achieve that really soft look
(+) Packaging is also good! It's like a lipgloss tube only that it contains pigments than gloss

(+) As per swatch below,tThe lippy is not too bright when dark so I would still go for my MAC lippies for intensity but for a soft look this is OK.
(+) But the consistency is not too bad as you can see below.
(-) The brush of the product will tend to provide inconsistent application (see the middle mark) unlike a lipstick as you can see below so make sure you apply generously.

swatch of NYX Soft Cream Matte in Istanbul without flash

(+) Using flash and on my lips, you can see that the soft pink matte was achieved and is perfect for summer!
(+) Coverage is Ok but there's slight feathering
(+) Matte! Really matte achieved through a cream that's easy to spread.
(+) This is impressive because I think that for a pigment to be visible like this, it has to be thick and drying but this one is not so much
(+) Not too drying though my dry lips made my lip line visible. On OK lip skin type, I tested this and it was Ok

swatch of NYX Soft Cream Matte in Istanbul with flash

(+) No weird smell
(+) Affordable!!!

(-) My only problem is the lasting power. It couldn't stay on my lips for quite a while especially this shade. I asked feedback on the darker ones like red orange and there was slight problem on this as well.

Overall, I would recommend this for people who are trying to shift to matte lipstick for a very soft look. While I think it suits my lips in terms of the color and it's a relatively good product for consistency and finish, I would still go for lasting matte's because it's actually one of the things I consider in this type of lipstick. =( Nonetheless, I'm really interested to try the other shades like dark orange.

What do you think?