The Essence of Winning

Friday, August 03, 2012

When I was in my high school, dad would always bring me to car shows and racing events. And there's one that I think binds everyone in this interest: WINNING. LUXASIA, the official distributor of Ferrari fragrances in the Philippines, is now taking center stage and ready to take on the Fragrance world- with its most ambitious campaign “Ferrari Fragrances Race to the F1”. Very curious about this and interested to tell the news to dad and my friends, I then attended the launch event.


I wanna have this one!!! 
DID YOU KNOW that "the beginnings of Ferrari are strongly linked to its founder Enzo Ferrari, born in Modena on the 18th of February 1898: a life marked by a passion for motors and speed?  In 1929, he founded the Scuderia Ferrari, the racing division of the Ferrari automobile marque.  The Team currently races only at the Formula 1 with a highly successful track record.  The Ferrari name is largely associated with speed, victory and luxury" (press release)
One thing I also like about these events is the party! DJ Nina welcomed us with her great music.
The Ferrari drink which was really good!!! ;)
Host Bianca Valerio with the LuxAsia Business Managers

Read more on this by clicking below:
Bianca then introduced the Ferrari Fragrances saying that it is "a new challenge, a new fragrance only for the audacious; a man winner, slightly ambitious and, slightly arrogant. The entire product line linked with the racing world represented, by the Yellow Shield." There were four variants that I got to test during the event:

1. SCUDERIA. DID YOU KNOW that Scuderia Ferrari is statistically the most successful F1 TEAM in history? It is also the oldest surviving team, having competed since 1948. Scuderia Ferrari is the icon of the entire world of Formula 1 because of its famous racing team also and the name for the racing department, the F1 division of the Ferrari automobile company. As for the fragrance,
This one is very masculine and woody but fresh in scent. "It debuts in all its passionate instinct, a dynamic and explosive accord of Sicilian Lemon and Green Mandarin bound to fresh and invigorating notes of Peppermint and sophisticated Provencal Lavender. For a real sportsman, who love high performances, a fragrance that reflects the DNA of Ferrari Racing.
The heart: like a winning team, plays a strategic role that enhances and reinforces all aspects of the fragrance for a result of excellence, a surprising and charming union of fiery shades of Black Pepper, Moroccan Rosemary and Ceylon Cardamom spotted by elegant and mysterious hints of Black tea and Egyptian Geranium.
EDT Available in 40 ML……………………………………….PHP 1,900
EDT Available in 75 ML……………………………………….PHP 2,500
EDT Available in 125 ML……………………………………..PHP 3,100
Below is the TVC of the new Scuderia!
2. RED. 
If you want a citrus-woody type, this one is great. "An explosion of vitality emphasized by the fresh citrus notes of orange, bergamot, spearmint and verbena is harmoniously blended in a green accord of petitgrain and galbanum. The floral heart of jasmine, geranium and orris, is enhanced by nutmeg and extends into an elegant woody dryout-cedarwood, sandalwood and moss.  An ambery touch of vanilla enriched by musk, gives its sensual and warm effect."
EDT Available in 75ML………………………………………………………….PHP 1,900
EDT Available in 125 ML……………………………………………………….PHP 2,500



3. BLACK. 


This one is  floral. If you want spirit, mystery, sensuality, this is perfect as "the top accord releases an exciting strength: harmony of citrus notes, lime and bergamot, blended with bright-fruity touches, apple and plum. The heart accord diffuses a deep mystery: Warm spices, cardamom and cinnamon rounded by a precious floral notes, jasmine and rose. The base accord reveals a clear, masculine sensuality: Elegant woody notes, cedarwood, amyris wood, softened by vanilla and the intensity of crystals musk."
EDT Available in 75ML………………………………………………………PHP 1,900
EDT Available in 125ML…………………………………………………….PHP 2,500

4. LIGHT ESSENCE. 
This one I got and love! It's the unisex version that's fruity and woody!! Please stay tuned for a product review of this one! "Fresh, comfortable, clean, elegant, stylish, modern & trendy, immediate, hi-performing, volume, diffusion & long lasting. Top notes are enlightened by the freshness of Californian Lemon and enriched by the soft fruity notes of Green apple and Lychee. Heart notes of Orange blossom and Freesia, transparent and elegant, are the seal of the Ferrari brand style, pure and unique. Teak and Cedarwood dry down enhance the Ferrari clean style, which is softened by overwhelming and sensual notes of Vetvier and Amber.

EDT Available in 40ML……………………………………………………………………PHP 1,600
EDT Available in 75ML……………………………………………………………………PHP 1,900                                 
EDT Available in 125 ML…………………………………………………………………PHP 2,500
Available in Select Shoemart, Robinsons and Landmark Department stores

Bianca also mentioned that to even intensify adrenaline, alongside the latest Ferrari fragrances is the high performance 12-cylinder Berlinetta, Ferrari 599 GTB Fiorano. This two-seater mid-front engine Ferrari boasts of its innovative and technologically advanced features that raised the bar in the car industry in terms of sportiness, design and driving pleasure.

WOW!!! Taking this experience to the next level, Luxasia customers will be given an adrenaline pumping opportunity to watch the Ferrari Formula One cars in motion live at the 2013 Formula 1 race in Malaysia.For the duration of 6 months, a race to the F1 begins.   From June 2012 to January 31st 2013- all consumers purchasing a 125ML of any fragrance from the line becomes eligible for a single cavallino rampante stamp per purchase.  The completion of 4 stamps within the duration of the campaign makes one qualifying for the final leg of the race- the raffle draw to win a trip for two to the Formula 1 Sepang Race in Malaysia 2013!! 

Thanks LuxAsia for inviting me to this event and delivering great news for car and race lovers, especially my dad! ;)

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2 comments

  1. I always tried to veer from too-expensive items but this might be worth a try hmmm ... hehe.

    ~Chai
    http://chenmeicai.blogspot.com

    ReplyDelete
    Replies
    1. The light essence is really good. I'm buying another one! ;)

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