A Hair Revolution

Monday, February 18, 2013


I am definitely part of the #hairrevolution - my first event of the year!! Last week, L'Oreal Professionnel launched Steampod, first straightening / smoothing iron using steam! Parisian house brand did not only launch a revolutionary tool made by Rowenta but also a strong partnership with Bench Fix Salon, one of the biggest and highly creative salons in the Philippines where steampod services are exclusively offered at first!

It was a very fun! And magical powerful event with all the technology, science, expertise and art brought by 3 great brands combining all its powers!
Was early there so helped models with their make-up! Before...
After! Used Maybelline Lumineyes!!


Also had my hair styled using steampod! FYI, it cant be used on hair extensions (real or not) so I had the upper half steam-styled (=) and extensions curled using iron =(
so many people fighting for smoother healthier hair!
This Bench Fix Lab in Glorietta 4 is really huge!
and very neat, professional-looking!
The tool for the #hairrevolution!
and products!
hosted by the glamorous Lia Ramos of GlamourBox
Gino Cruz, L'Oreal Professionnel Brand Manager discussing more about the technology
Steampod specialists were also introduced during the event. They were trained by Alex Carbonell for years in hair dressing and are regular stylists/educators in Bench Fix Salon Branches. Now, they specialized in using the new revolutionary tool. So if you go to your nearest Bench Fix Salon, you can look for them and ask what steampod can do to your hair!
Ceasar Sitchon from  Fix Trinoma, Hermes Mondido from Studio Fix by Alex Carbonell, Anabelle Delos Reyes from Fix Serendra and Manuelito De Guzman, Educator at Fix Training Center
with Ms. Keti Maderazo of Bench Fix Salon who also talked about the services available at Bench Fix
Venus Raj joined the #hairrevolution too! Queen idol!!
PH bloggers!
Kumiko from Loving Sunshine and Rowena from Animetric's World!
ladies of Manila Shopper!
Tracy Ayson and Lee Shen Gee!
Angela Nepumuceno of Lush Angel, Martha Sta. Barbara of The Beauty Junkee and Bec San Diego of My Gorgeous Pink Cheeks
Lovely Marj and Keti of Bench Fix Salon!
L'Oreal Professionnel Marketing Team!
Treatment time! I love the hair of Cat Trivino of Megastyle.ph!
with besh Martha!!
Hi Saab!!
Venus and Saab Magalona with the L'Oreal and Bench Fix managers!
 Photographers took photos before and after the treatment and L'Oreal will reveal them soon on their FB page!
Love this Patricia!!
Such a nice event to gather everyone who fights for this hair movement. Thanks L'Oreal and Bench for bringing these tools and products in the Philippines.
You can be part of this too! Tweet #hairrevolution and tag @LOrealProPH and @BenchFixSalon and you might win their #steampodIPADMINIgiveaway!

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