L'Oreal x Tony And Jackey Korean Style

Monday, March 11, 2013

What I also love is that their hairdressers are almost all Koreans and are very educated in the details of hair care and styling
With the Korean invasion hitting Philippine shores, it has been inevitable for Filipinos to dabble into anything Korean – from music, fashion, beauty, and whatnot. As far as beauty is concerned, Filipinos, now more than ever, aspire to pull off how Korean women effortlessly carry distinct hairstyles that showcase luscious curls or fringes, which are equally stylish and edgy, but most importantly healthy and shiny.

With fellow K-POP looking girls Rhea bue, Rovie Divinagracia and Earth Rullan with our L'Oreal Korean Style and Maybelline makeup!!
With the Korean hair phenomenon amongst us, L’Oreal Professionnel presents the Korean City Style Collection. Inspired by Korea’s top three culturally influential districts, this new collection offers a new set of perms aimed to transform ordinary-looking hair to the much-celebrated Korean tresses. They say that perming is the new rebonding and I have always loved wavy/curly hair especially because of my face shape. L'Oreal has partnered with one of the best Korean salon in the Philippines and invited us to try their service.

Tony & Jackey Salon Timog
Tony and Jackey Beauty Salon has come a long way from being a five-seater salon back in 2001. For more than 12 years, Tony & Jackey has continued to serve the Filipinos with quality hair service that are delivered in exceptional manner. 
 Bangs Tony & Jackey has continuously provided Filipinos with quality hair services with a Korean twist. Having 24 branches to date and being the number one Korean hair salon in the country, Bangs Tony & Jackey attributes its success and growth to their Korean-trained professional staff and continuous innovation of ways to understand the hair and scalp, like their digital mirror, a first in the world of beauty and hairstyling. With the advancements of technology, so is the hair care industry. Tony & Jackey have also come to move with times making them the perfect texture trendsetter to lead the launch of Korean City Style.

Combining Tony & Jackey’s expertise in form and styling with L’Oreal Professionnel’s technologically advanced products will help Filipinos achieve the elusive Korean City Style to match his/her personality. 

Owner of Tony & Jacket Salon, Sky Park, saying that curl is the new straight

In the event, there are also these cute cupcakes from Baker Street making us feel the Korean Cities
I visited both days of the blogger event and on Day 2, I finally realized that I should curl my hair permanently for a change. Thanks to all my blogger friends who convinced me because I'm really loving it!

Cousin and blogger Danika Rio! #twins
selfie before the major hair transformation. Was wearing extensions so I had to remove that of course
And this is how short my hair is... and quite dry and damaged due to color treatment.

They retouched the color of my hair too and this is after that. I love that the salon gives so much care for the hair that they don't color the whole hair but only retouches the roots. This way, it won't get further damaged through time.

Now to the process of creating the L’Oreal Professionnel Korean City Style texture collection on my hair. The service boasts of the perming technologies of X-Tenso moisturist and Dulcia Advanced to give dull hair a volumized boost. This product duo provides great results through a hybrid technology that smoothens and treats the hair at the same time, thus nourishing every hair fiber without fear of damage.
Madam na madam and with very advanced curling equipment from Tony & Jackey!
So gets curled, neutralized, dried and styled to achieve the bottom left final result with very healthy and shiny strands still
I opted for the Gangnam Style which had bigger curls. Although that's meant for longer hair, I wanted to maintain the beautiful curls even when my hair's growing
Together with my L'Oreal color and Matrix "New York" highlights which like ombre but in different parts of the hair, the curls look very natural-looking and shiny as well.
Now I can sport edgy short AND long curly hair (with extensions, I don't have to curl my original hair already)
Creating beautiful hair though the advanced technologies is not complete without proper maintenance and styling. You can complete any of the three Korean City Style looks which you'll see below with the help of other key L’Oreal Professionnel products.

  1. Towel dry hair and blow-dry it with an application of both Mythic Oil and Tecni.art full Volume Mousse to build up the foundation of bouncier looking curls.
  2. To provide extra hold for shorter hair, apply Tecni.art Playball Density Material for the idea Busan and Hong Dae Style.
  3. Finish off the three Korean City Style looks with a pump of Tecni.art Crystal Gloss for added shine.

I have been using a hair oil to maintain softness and health of my hair and wave contour to make it look very well controlled during the day and below is a result after 2 weeks: hair is still damage-free; curls intact and overall look is great.
..that if you check my IG posts and LOTD's, you'll see that I rarely use extension already ;)
If you are interested in availing the service, you can check out Bang's Tony & Jackey Salon (they have a lot of branches in the Philippines) . I highly recommend their expert and customer service and it's the salon that's now on the top of my list.

Busan Style – An artsy, romantic, and Bohemian vibe Bubble Perm look inspired by the cultural and artistic city of Busan, 
Gangnam Style- a glamour chic see-through glam perm look that can easily blend into the trendy parts of the city that is inspired by the richest district in Seoul; and  
Hong Dae Style – a youthful and cute pop perm look inspired by the trendy and funky vibe of Hong Dae. Each trendy style is reflective of the district that has its own distinctive style, from clothes to hair to attitude that would best suit any type of Filipina and her personality.
For more updates on L'Oreal Korean Style, follow the brands in Twitter (@LOrealProPH and @BangsTonyAndJackey) and Instagram (@LOrealProPH and @TonyAndJackey). Salon is also giving away gift certificates and Samsung phones when you join their contest so it might be a good way to try out this service when you win ;)

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  1. Wow! Rhea, Rovie, and Earth with you <3 I read their blogs too! :) I wanted to try this Gangnam hairstyle but decided to cut my hair short tomorrow. Thinking if I'll have my haircut at T&J in Festi :D Btw, all of you are so pretty :)

  2. Wow! Thank you! How's the hair cut? ;)

  3. Any salons in New York who do this type of perm? I've been looking all over for this type of perm your hair looks fabulous!


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