Park Jun's x LOreal INOA

Thursday, November 14, 2013


Korean culture has definitely hit the Philippines by storm, from music and food to fashion and beauty. Now more than ever, Filipinas continue to be inspired by the hairstyles of Korean women that have an effortless yet trendy appeal, always appearing on the forefront of style.

Park Jun's Salon in Glorietta 4




With the whirlwind of Korean trends spreading across the Philippines, Filipinas are always on the search for beauty hair experts that could give them that whole Korean-inspired look within the comfort of the metro. Park Jun’s Beauty Lab, a one of Korea’s fastest growing salons that opened back in 2008, has been providing fine quality hair services with compromising safety and health. 

I am familiar with this Korean trend. While not so much on fashion or style, my blogging has exposed me to how complex and intensive their beauty rituals, products and tools are. With this, I tried the exclusive Korean Hair Styles that Tony & Jackey offered last quarter together with L'Oreal Professionnel. 
My Korean Style Hair ("Gangnam Style" from Tony & Jackey)
But I wanted to explore more Korean salons in the country and I found Park Jun's Beauty Lab.

Park Jun’s Beauty Lab delivers unique and innovative hair expertise crafted by its very own Korean hairstylists that has truly set the salon apart. Its hairstylists hold high standards of knowledge and skills as they all went through intensive training at the main Park Jun’s Beauty Lab in Korea. They are required to obtain a Korean National Qualification License before they can practice hairstyling in the Philippine. Furthermore, each stylist has more than 10 years of experience in the salon industry making them very sensitive with and well-informed on the ever-evolving beauty and fashion landscapes. This awareness allows the hairstylists to constantly be on top of their profession.


Now the premium generalist brand at the forefront of industry technology, L'Oréal Professionnel partners with Park Jun's. It is the number-one choice and source of inspiration for hairdressers around the world. It combines highly effective products with exclusive services in colouring, texture, haircare and styling products. As always, the brand breathes innovation and utmost quality that all women can trust. Because of L’Oréal’s Advanced Research laboratories, L’Oreal Professionnel makes sure that they are always one step ahead, thanks to technological breakthroughs that lead to exclusive new services. INOA, INOA Colour Care, DIA Light and DIA Richesse comprise the roster of hair colour brands that open up infinite possibilities for the profession and its clientele.
I saw this combined expertise when I had my hair colored 2 weeks ago in Park Jun's. With INOA which is known as the care color of L'Oreal because it has no ammonia thus no door, Park Jun's made me realize how important hair health is - with advanced technologies, tools and proper handling of hair and scalp. And, aside from that, I was impressed with their hair dressers' knowledge of fashion, style, colour theory, general expertise and hospitality.
Park Jun's Senior Hairdresser Chay showing me the INOA options for my hair color
Steam drying for hair to absorb treatments which is done step-by-step after INOA , style-focus blow-drying and proper segmentation of hair when colouring
In the end, I achieved a warm red-brown color which suited my skin tone and also my style as per hair dresser. Generally, I liked how:

(+) Consistent the color application is (despite that I had highlights before)
(+) Shiny and soft the hair became after INOA and their treatments to the hair
(+) They improved the style of my hair to put volume on top as the curls on the bottom made my top flat
(+) No irritation experienced
Before and After - no flash
I still have to verify the effects weeks from this so I will be updating this entry but so far, I like the overall effect of the service and treatments on my hair. I truly testify to the expertise of Park Jun's .
After L'Oreal Professionnel INOA
After L'Oreal Professionnel INOA - with flash

Now, Park Jun’s Beauty Lab finally finds its way to the fashionable and stylish Alabang district! Bringing with it the home-grown expertise of Korean hairdressing, the salon aims to create more trendy and updated hairstyles and hair colour to allow every Filipino to express his or her individuality. Today, Park Jun’s Beauty Lab Alabang Branch brings the latest trends and hairdressing techniques to the Philippines through the skills of its Creative Director Kaite Kim and Style Directors Cindy Lee and Ara Jo. Combining L’Oreal Professionnel’s advanced hair colour technologies and Park Jun’s Beauty Lab’s Korean hair expertise, every Filipina is now more able to achieve her new Korean-inspired look by availing of the INOA hair colouring and Steampod services. These services are available in Park Jun’s Beauty Lab Salons in the following locations:
  • Park Jun's Beauty Lab Alabang Branch is located at the #2224-E upper ground level, Alabang Town CenterMuntinlupa City (2nd floor of Mark Spencer) 
  •  Park Jun's Beauty Lab Makati Branch is located at the G/F Glorietta 3, Ayala Center, Makati City
  • You may contact them  at 511-8148 / 5118208 mobile # 09175085080  (Alabang)
What do you think of my new hair? Will share with you more how I style it even more!

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2 comments

  1. You look younger after the makeover, nice hair! And ooohh, I love your lippie dear!
    xo,
    ~Pauline @Kallony

    ReplyDelete
  2. Great piece of writing, I really liked the way you highlighted some really important and significant points. Thanks so much, I appreciate your work.

    ReplyDelete

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