Kiehl's StoriesTuesday, March 25, 2014
Wearing their best New York City ensembles, press guests, media personalities, and VIPs alike gathered atop the Zuellig Sky Garden to celebrate more than 160 years of the only skin care brand well-loved all over the world – Kiehl’s Since 1851. The gathering aimed to celebrate stories of the Kiehl’s heritage, one-of-a-kind ingredient stories, as well as the new stories formed with the Kiehl’s brand ambassadors. Kiehl’s, a brand that started as an apothecary in East Village NYC back in 1851, presently remains to be true to its commitment in being the purveyor of the world’s finest skincare. The brand’s arrival from New York to Manila in 2007 made a loud noise in the market, and excited a huge cult following, and today, Kiehl’s wants to talk to more Filipinos, and share with them the stories that Kiehl’s has formed throughout the world and in the Philippines - stories of skin care that has no frills, skin care that works, and one-of-a-kind skin care that will answer their one-of-a-kind needs. Part of the event’s way of telling the Kiehl’s story were the graffiti wall resembling the New York Time Square that greeted the guests upon entering which they then painted with colours with the help of the artist Coco Torre and team, the New York-inspired improvised performance by SPIT Manila, and the cocktails that were infused with the one-of-a-kind ingredients used in the four pillar products.
VIEW MORE BELOW