BeneBrow PartyWednesday, September 24, 2014
Benefit Cosmetics, the quirky, bold and so girly brand from San Francisco, is one of the most creative and successful brands in the market, especially locally, but more than that is about raising eyebrows with its famous Brow Bar. I have heard of friends and relatives go there for waxing and shaping and I'm just thrilled to experience that for myself but a few days ago, I attended the brand's "Brow Party" and aside from knowing more about their craft, which is the brows, we got to know more about anything and everything brow-related from the Benefit International Spokesperson for Global Services, Jared Bailey (click to read my learnings). He travelled different countries to launch the newest offering called the Bling Brow, and the final stop was Manila.
What's so special about this is not just the extra special touch, or the way Brow Bar now is in a whole new (and quite literal) level. I like that it doesn't just allow for creativity, especially this holiday season where those sparkles are really irresistible and pretty, but it also leads to a professional way of doing the brow. I mean, as Jared would say, before any Bling Brow, the application requires finding the right brows for you - because for example, even deciding where the crystals will go depends on how you know your face shape, and where you will highlight/contour. It just creatively pushes us to perfect and embrace the basics and go beyond. But also, is the collaboration with Swarovski!!! The Bling Brows has eight shades available (in limited quantity starting November 2014), inn different sizes for flattering and glamorous brows and built with a special glue that makes it last and sparkle for a long time.
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