BEYOND BEAUTY


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ISKIN

This is perhaps one of the most arguable subjects in the beauty industry today, and for good reasons. As more and more cosmeceutical companies (both local and abroad) look at our country as a viable market for their products, it has become much easier for the rest of us, 21st century simpletons, to find ourselves trapped in the middle of a fierce marketing battlefield where messages with somewhat contradicting information are regularly thrown.

“Some international cosmeceutical companies tend to apply the same science and principles that gave them success in western countries here in our region,” says Dr. Evelyn San Luis, a Medical Aesthetic Professional at Flawless Face and Body Center (Flawless). “Although not entirely a bad thing, this practice could pose major disadvantages for both these companies and their consumers primarily because of the fact that our skin is structured differently, and therefore, have dissimilar needs.”
(Above is a photo of Maxene Magalona, a GMA Star, for the iSKIN transformation)
Citing not only the difference between the composition of Asian and Caucasian skin, but also the external factors that affect our biggest organ’s condition, Dr. San Luis says that maintaining the optimum health and natural beauty of oriental skin calls for more specialized and thorough regimens.
“There are several factors that greatly affect the health and appearance of our skin,” she explains. “Clearly, we have a lot more on our plates. Compared to Caucasians, we have more sebaceous glands, larger melanin cells and a thicker epidermis. We are also more prone to darkening and pigmentation due to the fact that our skin has more melanocytes (mature, melanin-forming cells). That’s why it’s really comforting to know that there are now companies like ISkin New York who are into formulating beauty products thatcater to our specific needs.”
Well renowned and a favorite brand especially among celebrities like now very very youthful Maxene Magalona, ISkin New York is a leading provider of premium skincareprograms that deal with various skin issues through the process of cell renewalthat is to say, product lines that initiate a chain reaction of cell rebirth from deep into the skin. Even more impressive, they also offer products that contain specialized peptides—chains of amino acids that perform specific functions like anti-aging and skinlightening agentsThese specialized peptides allow everyone to enjoy the brand’s benefits for longer periods of time and without subjecting themselves to harmful chemicals.
ISkin New York’s flagship program, the ISkin Transformation Kit,is designed with the Asian skin in mind. Its advanced formulation promises to increase the skin’s tolerance to environmental factors and diminish any visible sign of aging, including wrinkles, fine lines, pigmentations and rough skin. According to Dr. San Luis, the program is perfect for those who, due to their fast-paced lifestyle and constant exposure to free radicals, have skins that are aging faster than they should.
“Each individual product included in the ISkin Transformation Kit has been carefully blended and tested several times to ensure quality. They work deep into the skin to stimulate new cell growth, improve circulation and help rebuild collagen.”
ISkin’s Transformation Kit is composed of top-quality products that promise to bring out the best in your Asian skin. It includes: a mild plant-based deep cleanser that effectively removes dirt and otherimpurities without harming your skin; a balancing toner restores the skin's pH balance—boosting its ability to absorb nutrients in preparation for the creams that will follow; a lightweight whitening moisturizer that targets pigmentations; a broad spectrum sunscreen that doesn’t leave a greasy feel on the skin; and two patented rejuvenating creams that effectively stimulate cell activity and collagen and elastin formation.
ISkin New York’s newest brand ambassador, Maxene Magalona, says she owes her youthful glow to the brand’s Transformation Program.
I am really excited to try this product especially because of this and positive feedback from blogger friends. I have tried a few Flawless products and off hand, when it comes to products that maintain youth and glow, it delivers for the skin. Reviews coming up soon!

Anyway, you can get a starter kit worth 9000 and try the product as well when you join their photo contest. Visit @myflawless and @maxenemagalona's IG pages. Good luck! 
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ISkin New York is a U.S.-based skincare laboratory whose range of premium products caters to the lifestyle needs ofmodern men and women. The brand is famed for integrating cellular and nutritional sciences into the development of its products' formulations—helping everyone achieve visible transformation and producing healthy and radiant skin regardless of age and skin type. In the Philippines, ISkin New York is exclusively distributed by Flawless. For more information, you may visit www.flawless.com.ph or contact584-6807.

Source: Press Release

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