MAC World Aids Day 2013Thursday, November 14, 2013
The MAC AIDS Fund, also known as the heart and soul of MAC Cosmetics, was established in 1994. It was created to support men, women and children affected by HIV/AIDS globally. MAC Aids Fund is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, the MAC Aids Fund is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, the MAC Aids Fund has raised US$300 million exclusively through the sale of MAC„s VIVA GLAM Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS.
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MAC Cosmetics has launched seven exclusive VIVA GLAM product lines – including Lipsticks and Lipglass – each featuring a limited advertising campaign with celebrity superstars such as RuPaul, K.D. Lang, Lil„ Kim, Sir Elton John, Mary J. Blige, Shirley Manson, Linda Evangelista, Boy George, Christina Aguilera, Missy Elliott, Pamela Anderson, Lisa Marie Presley, Debbie Harry, Eve, Dita Von Teese, Fergie, Cyndi Lauper, Lady Gaga, and most recently Ricky Martin and Nicki Minaj.
The MAC AIDS Fund‟s (MAF) mission encompasses serving marginalized and stigmatized people living with HIV worldwide. This entails partnering with both government and non-government local organizations of countries that are also staunch advocates of AIDS prevention and treatment.
In the Philippines, MAF has partnered with non-sectarian organization “Positive Action Foundation Philippines Incorporated” (PAFPI) founded in 1998. The organization is devoted to contributing to the national response in advocacy, prevention, treatment, care and support for Filipinos living with HIV. Since its formation, PAFPI has partnered with organizations such as UNICEF and instigated projects including drop-in centers and other awareness initiatives especially for the youth. The joint venture with MAF formed the “Glam for Life” program, which aims to improve the quality of lives of infected Filipinos living in Metro Manila, Cebu, Davao and Iloilo through direct nutritional and medical support services. This three-year program aims to significantly aid the recovery and ingrain the essential knowledge in infected individuals. Today, another grant of
PHP 2,494,000 shall be committed to this cause.
Another locally-tailored initiative by the MAF is their PHP 1M donation from the local VIVA GLAM / MAC AIDS Fund to UNICEF to help alleviate the situation in the Visayas region and most recently, an additional $100,000 (U.S.) grant was committed to support Medicins San Frontiers and Mercy Corps in the disaster relief response.
For the holiday, MAC recently launched the Stroke of Midnight or Viva Glamorous bag which includes the original (Ru Paul's) Viva Glam lipstick and lip glass. The whole thing goes to the MAC Aids Fund too.
|MAC Viva Glamorous Bag|
|MAC Viva Glam 1 Lipstick and Lip Glass|
Globally, it was announced that Rihanna will have her Viva Glam too and so excited to see this possibly locally next year!
Here are more photos of the launch supported by industry leaders and influencers in fashion and beauty in the Philippines:
|Bianca Gonzalez, Jigs Mayuga, Gay Lao, Maggie Wilson|
|MAC Make Up Artist Pong Niu|